Features

Every question you’d ask about the business. One set of numbers.

Profit Compass turns your orders, costs, ad spend and analytics into a single profit-first view, then gives you the tools to plan, pace and explain it.

Your first 100 days are free.

Daily Business Health dashboard with the status banner, three primary metric cards and Performance Signals
Features

Start with the question you came with

Five surfaces, one set of numbers. Each one answers something you ask every week.

  • Ecommerce Scorecard table from Gross Revenue to EBITDA across three months

    Ecommerce Scorecard

    Revenue to EBITDA, month by month, next to last year, with the current month projected.

  • Business Health status banner above Contribution Margin and New Customers cards

    Daily Business Health

    One verdict, three metrics, and plain-language signals that point at the analysis to open.

  • Profitability table of daily ROAS, CAC and contribution margin coloured against targets

    Profitability

    Every completed day scored against the goals you set, in colour, side by side with last year.

  • Budget & Pacing total card showing month-to-date spend, runway and an on-pace badge

    Budget & Pacing

    Set budgets, shape the month day by day, and read pace three ways against your own variance band.

  • Marketing Timeline graph with a launch email marker and a multi-day Fall Launch band

    Marketing Timeline

    Record campaigns and launches in seconds, then read them on the same axis as the numbers they moved.

  • Also inside

    • Customers & Lifetime Value

      What can you afford to pay for a customer?

    • Reports & Insights

      Weekly leadership reports and a feed of what to watch.

    • AI & Traffic Sources

      Is AI search sending you buyers?

    • Product Merchandising

      What’s moving, and what’s distorting the ranking?

    Feature pages coming as early access expands.

What connects

Your store, your ad accounts, your analytics

Two years of history on day one. Synced throughout the day.

ShopifyBigCommerceMeta AdsGoogle AdsMicrosoft AdsGoogle Analytics 4

Running more than one brand? Tell us when you request access.

Behind the numbers

Configured and validated before you rely on it

Every account is set up and checked by operators who manage $100M+ in ad spend, so the first number you see is one you can act on. When you want a team acting on those numbers with you, that’s Human.

Early access

See your business this way.

Request early access. Two years of history on day one, configured and checked before you rely on it. Your first 100 days are free.

Your first 100 days are free.