About

Profit Compass is a profit-first decision platform built for ecommerce operators

Designed to replace guesswork with clarity.

The Problem

Why Another Tool?

  • Unclear Direction

  • Lagging Financial Clarity

  • Fragmented Dashboards

  • ROAS ≠ Profitability

  • Stressful Decision Making

Value

What Makes It Different

  • Profit Before Vanity Metrics

  • Direction, Not Noise

  • Daily Clarity, Not Delayed Hindsight

  • Calm Through Confidence

Made by Marketing Experts

Created by Human

Profit Compass is a product created by Human, a performance-focused ecommerce agency that works with growth-oriented brands navigating the realities of scaling.

It was built internally to solve real operational problems — helping teams understand contribution margin, customer economics, ecommerce performance, and the true impact of marketing decisions in real time.

After seeing its impact across active client businesses, Profit Compass was refined into a standalone product so more operators could access the same clarity and confidence in decision-making.

Impact

How Teams Use It

  • Daily Profit Check-ins

  • Confident Spend Decisions

  • Daily Incrementality Monitoring

  • Scale Decisions

  • Agency / Operator Alignment

  • Product Insights