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Profit Compass
Tools
Ecommerce Calculators
  • Ecommerce Unit Economics
  • Contribution Margin
  • Percentage Increase
Learning
  • Understanding Incrementality
  • The Opportunity Cost of Efficiency
  • Growth vs Traditional ROAS
  • CFO Contribution Margin Manifesto
Resources
  • Articles
  • High ROAS is Bad Book
Pricing
Our Story
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  • Contribution Margin Manifesto for Growth Marketers
    Contribution Margin Manifesto for Growth Marketers
    Jan 6, 2026
    • Featured
    Joel Brda
    Joel Brda
  • Contribution Margin Growth Manifesto for CFOs
    Contribution Margin Growth Manifesto for CFOs
    Jan 5, 2026
    • Featured
    Joel Brda
    Joel Brda
Profit Compass

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