Calculator
Scenario Comparison
10,000(fixed)
Scenario A: Control
Base scenario inputs
Conversion
0-100
Revenue (Per Order)
Average order value
0-100
0-100
Costs (Per Order)
% of gross AOV
Per order
Per order
0-100
Per order
Marketing
Cost per acquired customer
Scenario B: Variant
Modify linked fields to compare
Conversion
0-100
Revenue (Per Order)
Average order value
0-100
0-100
Costs (Per Order)
% of gross AOV
Per order
Per order
0-100
Per order
Marketing
Cost per acquired customer
Comparison Results
Total metrics for 10,000 sessions
| Metric | Control | Variant | Delta | % |
|---|---|---|---|---|
| Orders | 300 | 300 | 0 | 0.0% |
| Total Net Revenue | $25,650 | $25,650 | $0 | 0.0% |
| Total Gross Profit | $13,650 | $13,650 | $0 | 0.0% |
| Total Variable Costs | $3,770 | $3,770 | $0 | 0.0% |
| Total Ad Spend | $9,000 | $9,000 | $0 | 0.0% |
| Total Contribution Margin | $881 | $881 | $0 | 0.0% |
| Contribution Margin % | 3.4% | 3.4% | 0.0% | 0.0% |
Control: PROFITABLE
Variant: PROFITABLE
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