Calculator
New Customer Economics Calculator
Understand CAC, new customer contribution margin, and whether growth is actually compounding.
Inputs
Add your own numbers below to run your scenarios.
Number ≥ 1
Paid media spend
New customer net revenue (first orders)
Enter 0-100
Fulfillment, payment fees, shipping paid by brand, packaging…
Results
View the new customer economics results below.
New Customer CAC $50.00
Contribution Margin per New Customer $90.00
aMER 5
Supporting - Per New Customer
New Customer AOV $250.00
COGS per Order $100.00
Gross Profit per New Customer $150.00
Variable Cost per Order $10.00
New Customer CAC $50.00
Contribution Margin per New Customer $90.00
Supporting - Totals (This Period)
Total New Customer Orders 400
Total New Customer First-Order Revenue $100,000
Total Gross Profit $60,000
Total Ad Spend $20,000
Total Variable Costs $4,000
Total Contribution Margin $36,000
Profitability
PROFITABLE
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